Poor waste management causes pollution and environmental issues, in addition to negatively impacting the public health of communities. To address the issue of waste, the Move For Earth community is championing sustainable waste management through increased recycling and reuse, by developing waste awareness and sensitization programs in communities, and encouraging citizen-owned initiatives. Programming engages different stakeholders to ensure a circular economy and zero-waste management activities in individual wards across six cities.


During the Move for Earth ride, 2000+ people engaged in waste sensitization and reduction activities through an innovative “Waste to Wealth” handicrafts mela in Naihati and a waste plugging awareness drive in Ranaghat.


Specific programming on effective waste management includes:

  • Adopting sustainable habits: Awareness campaigns conducted in wards to sensitize people on the harmful effects of single-use plastic and how to engage in source segregation of dry and wet waste covering more than 7000 households
  • Waste Collection Drives: Waste management drives have been initiated in collaboration with 30+  partners in 12 cities in West Bengal, Odisha, and Jharkhand, which resulted in the collection of 1,725kg of wet waste, 2,558kg of dry waste and 116 kg of e-waste.
  • Training: “Training the trainer” initiatives in West Bengal, Odisha, and Jharkhand on topics of waste collection and segregation have so far included 109 trainings across the three states, including training 1300+ households on composting.